This is EyeCandy. It’s a home for big industry names, before they’ve become big industry names. These directors make music videos, commercials, short films, social content and everything in between.
The first ad-campaign from That Flower Feeling pokes fun at the struggles of complicated self-care routines, instead suggesting a simpler option: flowers.
It’s easy for self-care to slip into self sabotage.
In That Flower Feeling’s first-ever TV campaign, Dugan O’ Neal presents a comical look at the struggles of people trying to live their self-care best lives, from green smoothies to scream therapy, when there’s a far simpler solution on offer: flowers.
MindsEye produced the spot for Calflowers through 180 Amsterdam. That Flower Feeling is a new consumer-facing brand created by 180 for CalFlowers, the leading floral trade association in California that also serves 48 states across the US.
Credits
Dugan O’ Neal
Director
Ben Sullivan
Producer
Hughie Phillips
Executive Producer
Benedict Spence
Cinematographer
Mark Edinoff @ Work editorial
Editor
Black Kite Studios
Post-production
Stainless Sound
Sound Design and Mix
180 Amsterdam
Creative Agency
Kalle Hellzen
CCO
Pol Hoenderboom
Executive Creative Director
Ross Weaver
Art Director
Jess Gunn
Copywriter
Heather Lewis
Strategy Director
Wendy Van Luyck
Account Director
Kinda Hamwi
Account Manager
Colin Pueschner
Producer
Video
Video