This is EyeCandy. It’s a home for big industry names, before they’ve become big industry names. These directors make music videos, commercials, short films, social content and everything in between.
From Säter, a small village in the middle of Sweden, Gustav boasts a delightfully peculiar comedic voice, inspired by a childhood addiction to rented VHS tapes of Gremlins and Tremors. Normal worlds injected with a curious helping of bad magic. The extraordinary walks, sings (and plays mystical panpipes) amongst the ordinary, his wonderfully cast characters hilariously taking the absurd in their stride.
Co-founder of the award-winning production company Business Club Royale and of a non-award-winning Swedish rap-band (they never performed a single show). When he’s not mixing his heightened comedic concoction (or backing out of rap gigs), he’s eating, playing chess or sweating in saunas.