13 Jun 18


With the World Cup now just a week away and excitement really ramping up (England are going to do it this time, right?!), our first World Cup spot for Budweiser through Lucky Generals has gone live. The film celebrates Budweiser's sponsorship of the world's biggest sports competition by getting football fans from around the globe to show their passion for the game by making as much noise as possible for a chance to win a lip-smacking, thirst-quenching, limited-edition bottle of Budweiser. And for the most passionate fans of all, they could even find themselves with tickets to the World Cup itself.

The film, which was directed by Chris Faith, was shot in London, Seoul and Rio de Janeiro across less than two weeks and involved building a fully customised and interactive vending machine along with a very intricate hidden camera setup.

Please have a watch of the film by clicking below.